TechCorp Google Ads Lead Engine
A paid-search program built to reduce wasted spend and generate higher-intent leads.
Client
TechCorp
Industry
B2B technology
Market
Germany-focused lead acquisition
The challenge
TechCorp needed better lead generation from search ads. Existing campaigns were too broad and landing pages did not match user intent closely enough.
The challenge
Budget was diluted across low-intent search terms.
Ad messaging and landing pages lacked strong message match.
Tracking did not clearly show which campaigns produced real opportunities.
What we changed
Rebuilt campaigns around tighter keyword intent and clearer offers.
Refined ad copy and extensions to pre-qualify clicks better.
Improved landing pages and conversion tracking to measure lead quality.
Outcome
Qualified leads increased while waste dropped.
Landing pages converted better after alignment improvements.
The team could scale spend with more confidence.
Performance snapshot
Qualified leads
+300%
Cost per lead
-34%
Conversion rate
+41%
Related service
Google Ads Agency
Campaign structure, conversion tracking, and landing-page support focused on lead quality.
300% more qualified leads
A paid-search program built to reduce wasted spend and generate higher-intent leads.